6 Hottest Black-Owned Makeup Brands of 2020

October 12, 2020
Written ByPocosmo Staff

6 Hottest Black-Owned Makeup Brands of 2020

The beauty industry is a world of many products with different shades, pigments, sparkles, and everything else a girl could love! But there is one thing the beauty industry has lacked over the years - products for women of color.

Women of color have always struggled with finding the proper shade of foundation, concealer, and any other products to complement their beautiful, melanin-rich skin. To say that women of color have been neglected in the beauty industry throughout history is an understatement.

That is why we’ve put together a list featuring 6 of the hottest black-owned makeup brands of 2020 for you to support not only today but for the rest of your life!

Fenty Beauty

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A list of black-owned beauty brands wouldn’t be complete unless superstar Rihanna’s Fenty Beauty is at the top of the list! Fenty Beauty is a game-changer when it comes to catering to the black community in the beauty industry.

Fenty Beauty is one of the first brands to have sold 50 different shades of foundation, including a wide range of shades for women of color. With Fenty Beauty, you’ll be sure to find the perfect shade of foundation and concealer, no matter your skin complexion!

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Black Opal Beauty

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For the past 25 years, the beauty of black skin serves as an inspiration for this technologically advanced cosmetic brand.

Black Opal focuses on developing products that care for the skin to help treat hyperpigmentation, oil control, and shade matching, particularly for women of color.

Black Opal’s Skin Perfecting Foundation Stick is one stellar product that focuses on skincare while offering a full-coverage, matte finish. This foundation stick contains vitamins C, E, and SPF 15 for added skin protection.

Whether you’re looking for an amazing black-owned skincare line or makeup brand, Black Opal has got you covered! With the diversity of this brand, there’s a perfect product for any woman of any complexion.

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Pat McGrath Labs

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SECRET SEXTRATERRESTRIAL ⚡️⚡️⚡️ Ravishing colour and fine floral finishes make the #MothershipVIII #DivineRoseII Eye Palette a garden of wonder, elevating your artistry to create unlimited looks ⚡️⚡️⚡️ Shop now @sephora and PATMcGRATH.COM — Artistry by @avoevodina  #PMGHowTo — Blend ’NAKED BLUSH’ eye shadow through the crease & outer corner with a blending brush — Swipe ’VR SEXTRATERRESTRIAL’ pigment ac ross the lid with a flat brush — Use a finger to press ’VR SEXTRATERRESTRIAL’ pigment onto the lid until reaching desired intensity — Add depth to the outer corner with ’DIVINE DUSK’ eye shadow using a small blending brush — Tightline the upper & lower waterline with PermaGel Ultra Glide Eye Pencil in ’XTREME BLACK’  — Apply ’DIVINE DUSK’ eye shadow along the lower lash line with a small detail brush — Press ’ROSE SEDUCTION’ eye shadow onto the inner corner with a small detail brush — Curl the lashes & apply Dark Star Mascara  to the upper & lower lashes

A post shared by Pat McGrath (@patmcgrathreal) on

Pat McGrath, also known as the “mother of makeup” is one of the most influential makeup artists in the world. Mcgrath has been in the beauty industry for over two decades, developing luxury cosmetic brands and creating looks for prestigious brands such as Prada, Dolce & Gabbana, Gucci, and many other fabulous high-end brands.

Pat McGrath Labs is an inclusive, high-end makeup brand with specially formulated products. The MatteTrance Lipstick is a richly pigmented, Allure Best of Beauty award-winning product. This long-lasting lipstick blurs the appearance of imperfections and offers a soft, creamy texture with a beautiful matte finish.


What more can a girl want in a lipstick?

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Uoma Beauty

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Nigerian founder of Ouma Beauty, Sharon Chuter, explains that Uoma (Uh-mah) means beautiful. Uoma Beauty believes in natural beauty by simply being yourself. This brand is innovative, empowering, and inclusive, created for all.

Achieve the perfect glowy look and embrace your inner goddess using Uoma Beauty’s Double Take Contour Stick. This product is a best-selling fabulous contour duo, featuring 6 different shades, allowing women of any complexion to slay!


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IMAN Cosmetics

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Who knows beauty more than a beauty icon? Iman cosmetics, as the name suggests, was founded by supermodel Iman in 1994. Iman cosmetics was created for not only black women but also women of other races. If you’re African-American, Asian, Latina, or multi-cultural, this is the brand for you!

Offering skincare and cosmetics, natural beauty is what Iman cosmetics is all about. This brand offers 16 different shades of foundation and is available worldwide.

If you’re going for that no-makeup makeup look, the Skin Tone Evener BB Creme is the way to go! This product contains vitamins and minerals, combining skincare with a hint of color to complement a variety of beautiful skin complexions.

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Black Girl Sunscreen

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Listen here ladies, you can’t discuss makeup and skincare without talking about sunscreen! Sunscreen is absolutely vital for the health of your skin. It’s necessary to apply sunscreen daily to prevent skin damage from UV rays.

And yes, you do need to wear sunscreen all year round, even when the sun is not out.

Unfortunately, there aren’t many sunscreen options for women of color due to the white cast most sunscreens leave behind, making it impossible to blend with darker skin tones.

Black Girl Sunscreen is a vegan and cruelty-free skincare brand featuring sunscreen infused with natural ingredients. This sunscreen dries completely clear and can be worn under makeup or without makeup. It serves as a moisturizer while protecting your skin from the sun with SPF 30.

Black Girl Sunscreen is specifically targeted towards women of color but can be used for women of any skin complexion. With sunscreen options available for women and kids, This brand is certainly worth the hype!

Now that this amazing sunscreen for women of color exists, there’s no excuse for anyone to skip their SPF protection!

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6 comments on “6 Hottest Black-Owned Makeup Brands of 2020”

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